Urbean Joe Coffee Cafe History

In early 2008 Little embarked on a new venture an idea pitched to him by a family member, which was to open up a café or coffee house in his local hometown Cleveland, Ohio, being that he was a local icon it was believed that it would be successful, Little was sold on the idea, at the time he was in need of a jump start in his life, for some years he had attained odd jobs to help keep his household a float, he immediately went to work imagining him and his family member having their own coffee brand and chain of coffee houses in inner city neighborhoods across the United States, Urbean Joe Gourmet Coffee inc. was born. 

Little and his cousin hit the streets of Cleveland selling their coffee brand hand to hand, times were hard and it brought no profit along with people discouraging and laughing saying it would never work it did not damper their spirits, Little delighted in the idea that he was thinking outside the box, doing something that he knew possibly in the future could create opportunities for jobs and uplift inner city neighborhoods flooded with bars and liquor stores. After much foot work Little came across someone willing to invest along with him and his cousin, and within months they opened up a café, within five months after the first café was opened a second one was launched, it was clear they were on their way. Urbean Joe Gourmet Coffee is quickly becoming one of the most sought after independent coffee brands and franchise in the United States, carrying a slogan "Coffee With a Touch of Soul" and a tag line ”Sip Soulful”, Urbean Joe Gourmet Coffee is the first independent coffee brand and franchise owned by an African American in the United States, sourcing, roasting, blending, custom naming, packaging and exporting its own product. Little explains “Urbean Joe gourmet coffee is setting the tone and being a trendsetter, by placing its cafés in the inner city of Cleveland, Ohio, we are revolutionizing our coffee and cafés by helping bridge the gap in African American communities. Urbean Joe since starting in 2008 has set up shop in Atlanta, GA, Charlotte, NC and Houston, TX with one under construction in hometown East Cleveland, Ohio.